How To Crush It on Social Media By Creating Video Content
Video marketing has gained a significant reputation in the digital industry. Businesses and websites have been using featured videos in their marketing campaigns for some time now. However, studies reveal that short-form video contents on social media usher massive traffic to your brand.
Social media applications like Facebook, Twitter, Instagram, and TikTok are prevalent nowadays. Almost every mobile user scrolls through some reels after some hours. Creating strategic social media videos can take your business to new heights.
But before all that happens, you need to put in some work. Here is an excerpt on creating compelling social media videos and their promised benefits.
Creating Social Media Videos Convert
Use TikTok for Trend Tracking
Keeping pace with the current trends is the most vital part of an effective marketing campaign. Here TikTok works extraordinarily. Almost 750 million people use TikTok globally; hence, missing out on such a large community is nothing ideal. Using the application, you can create videos related to your products, services, and other seasonal activities.
However, the TikTok trends can be pretty overwhelming. Therefore, picking a relevant trend that elevates your brand's theme and resonates with your audience is crucial. Randomly selecting a trend leads to temporary popularity rather than valuable brand recognition.
Furthermore, TikTok allows only a 60-second video. So you need to design the content in a way that is precise and engaging at the same time.
Save The Details for YouTube
If you created an appealing TikTok video and included a clear call to action, users will likely come looking. The best strategy is to channel them to your YouTube page. Since there is no time restriction, explaining the features and specifications of the product in a video is more manageable.
Many business owners remain unnecessarily concerned about the resolution of the video. Studies show that the users are more into the content than the video's quality.
If your video includes all the necessary points and targets the customers' problem, it will generate results.
Managing a YouTube page also provides the needed credibility. If a client wants to see your brand in action, your YouTube activities will deliver that. Moreover, the comments work as testimonials. Surveys show that 80% of the users decide on the product after knowing other users’ opinions.
The Influence of Instagram
Instagram falls in the class of most-used social media applications. Surprisingly, most users spend their time watching Instagram reels or short videos rather than carousels. According to experts, video content has a 50% higher engagement rate than other graphical content on Instagram.
Instagram stories are a great way to boost your brand's promotions. You can upload a 15-second video to hook a user and channel them to your brand's page.
Instagram Reel Videos can now be longer than 60 seconds which is another way of engaging more users. So, if you are not much into Instagram stories, batch creating Instagram Reels can be a good idea. Just make sure your first 3 seconds have a strong hook to keep users from scrolling to the next video.
However, it is vital to maintain a balance between stories and reels videos because stories are an essential way to nurture your audience and build trust.
Make Your Audience Want More
Videos are better perceived and shared than other content. However, you must make the video worth the user's time. Else they will lose interest.
Begin with deciding on a call to action for your video. Then align a story, so it fits in with the CTA like a plug in a socket. If the story and the call to action are inconsistent, the users will remain confused and eventually falter.
Furthermore, you can always create a social media video to deliver a unique message. Supporting the audience's interest in a specific matter also increases brand visibility.
Use Trending Hashtags
Hashtags may be simple colored words. But they are essential for extending your brand's reach and increasing conversion rates.
Using trendy hashtags which align with your business’s theme increases your social media visibility. When your videos appear in on the explore page on a social media application, they will undoubtedly get increased views.
How Is a Social Media Video Helpful?
Now you know how to create influential social media videos. Let’s see what they offer in return.
Attention Grabbing Medium
A silent business that only posts blogs on its website lose to the ones with active video streams.
Most social media platforms allow the uploading and sharing of videos. So naturally, uploading product-related videos on social media attracts more consumers. Once you get them watching your social media videos, they will likely move to buy the concerned product.
SEO Boosters
The main goal is to increase your brand's ranking on Google. Well, videos are just the remedy. They boost your reach on social media platforms, and those results flow to Google's SERPs, increasing the click-through rates.
Longer Shelf Life
Videos are ageless. They show up after weeks, months, or even years since their initial publication. You may have noticed how a random video shows up in your social feed and when you check its original dates, it is reasonably old.
A typical example is a recommended video on YouTube. Say you are watching workout videos, then a beneficial video shows up, but its initial release date says 'two years ago’. You can’t help but wonder how it managed its way into your feed.
Versatility
You don’t need to create independent videos for different social media platforms. Modern-day video editing tactics help you redesign your videos according to various media platforms.
For instance, if you created a video for your brand's Facebook page, you can easily add some figures and stats to turn it into an appealing LinkedIn video.
Final Verdict
Video content is more popular nowadays, and it is no hidden secret. Although, featured videos on websites and blogs are still a part of marketing strategies. But building compelling and resonating product videos on social media takes your business to new heights.
Undoubtedly, the digital marketing industry has countless competitors. However, if you figure out the right way to engage your customers, you can generate massive revenue. Since video creation and editing take a lot of time, seeking professional help makes sense.
Argent Productions is your go-to if you want a versatile, high-standard video production company. We create the perfect social media, branding, and other production videos that serve your brand’s vision! Need help building your brand’s social media presence? Contact us below and let us put together a social media content content plan just for you!