7 Reasons To Incorporate Video into Your Digital Marketing Strategy
The present-day audience is more into visuals than textual content. Consumers' inclination towards graphical content has dramatically shifted the generic idea of marketing strategies.
Infographics and featured images have been a part of marketing tactics for quite some time. However, video marketing has taken over now. Many new websites are gaining a competitive edge over professional organizations because of their timely adaption to user trends.
Videos play an essential role in the effectiveness of marketing campaigns. Various studies have revealed that proper implementation of videos boosts sales and brand reach better than any other source of communication. They allow you to represent your brand and products creatively. Gone are the days when videos were mere moving pictures. They are a lifeline of modern-day marketing campaigns.
Boost Sales
Many organizations lack the rightful awareness. One of the primary reasons is the absence of videos. Remember, vision is the dominant sense. And if you target it right, it generates tremendous results.
Although other tactics work great, videos are unsurpassed. Numerous studies reveal that integrating a video on your sales page upscales conversion rates by 80 percent. Additionally, videos further guarantee purchases. Most users who interact with an explainer video buy the concerned product.
Increases ROI
Nobody wants a business with an imbalanced budget consumption and return on investment or ROI. Numerous renowned organizations claim their ROI rates boosted after they invested in video marketing. Video creation is undoubtedly expensive and time-consuming, but it pays off handsomely. The other best thing about a video is that it works even if it’s poor quality.
Usually, business owners and strategists remain worried about the quality of the videos. However, studies show that videos capture users' interest even if they are not HD. The content intrigues them more than the number of colored pixels. However, ensure that the quality is superb. Else, it may not capture attention.
Builds Trust
Visual content triggers the emotional connection between the brand and its customers and enhances trust. Videos that provide valuable and reliable information about the product appeal to the users, ultimately making them advocates of your content.
Surveys reveal that about 54% of consumers gain trust in the products after watching videos even if they are Instagram reels. Although a greater audience binds into a trusting relationship with the video on your website, some users remain skeptical.
For that, marketers use promotional videos. Partnering with YouTubers or other social media influencers could also help provide the needed credibility for your brand. Creating promotional video content helps target both categories of users and improves sales.
Information is Communicated More Clear
Videos greatly help in communicating the precise idea. If you are offering a product with complex features and specifications, the users may be able to understand all the information in a single read.
However, if you hire a video production company to create an attractive video explaining the ins and outs of the product, you'll undoubtedly have viewers. Around 45% of the existing businesses use video marketing, and almost 83% claim that the videos on their home page have propelled the click-through rates.
More Appealing to Mobile Users
The market for corporate video production has drastically increased since the easy accessibility of mobile devices. Surveys reveal that most mobile users watch videos on the go. So naturally, if your website features mobile optimized videos, it will attract more phone users.
It is vital to consider mobile optimization for your video content. If the videos are accessible on mobile interfaces, there is no doubt about the increase in the number of watchers of your videos.
Another point to note is the length of the integrated video. Lengthy videos lose the users' interest quicker than short-form video content. It is because most users watch videos on the go and quickly want the required information before their purchase. A 2-minute video is sufficient to deliver all the features and insights about the product.
Your video must attract both eyes and ears of the customer. Adding text, subtitles, and influential figures to your video increases its value and hooks the user firmly. Hence, the post-production quality of the video is also essential.
Social Shares
A good video elevating the central theme of your website increases click-through rates as your customers likely share them. Most users like to share informative and entertaining videos with their contacts way more than a 5 min read of a blog post.
The inclination towards videos has led to the increasing popularity of platforms like Facebook, and TikTok, where users watch and share videos.
If you have a strategic plan for your social media content , there is a high chance that your brand will attain attention better than others.
Good For SEO
We all know that Google provides the most relevant answers for the query searched. Numerous times you may have noticed that the top search results include a video. That is your cue. Users who watch the video will likely visit the website and explore around. Hence, you get a customer while the buyer learns everything about the product.
The worst thing for a business owner is to see the buyer arrive on their website and then vanish because the content is not appealing. Videos save you from that. Creating a LinkedIn video for your product, also attracts potential buyers.
The Bottom Line
Videos are a great way to enhance the effectiveness of your marketing strategy. They appeal more to users than written forms as they deliver needed information instantly. Engaging videos get more shares and attain a higher rank on Google. Moreover, they hook the users to your website.
Videos allow you to showcase your product in action. They are a great way to attain brand distinction. Integrating an appropriate video increases the reliability of the product as the buyers can decide its suitability.
Video editing and creation are nothing cheap, and that is the concern of every marketer. Fortunately, Argent Productions is aware of many business owners' budget constraints and understands the value of video integration in modern marketing. Therefore, we provide the best quality, affordable video creations in all styles. Need help creating video content for your brand? Contact us using the form below to schedule a call!